World Asset Management Day 2021: Celebrating the Value of Asset Management

April 20, 2021 Boudewijn Neijens

April 20th marks the third edition of World Asset Management Day, originally established by the Asset Management Council of Australia to recognize the global asset management community and highlight the value of asset management. The last twelve months have certainly highlighted how crucial good asset management is to society: the pandemic has challenged asset owners large and small in all industries—and despite early doom and gloom scenarios, in most cases critical infrastructure and services have performed admirably well.

The rapidly changing situation has also proven the importance of robust and dynamic asset management plans, and made the ability to quickly explore various future scenarios and adjust plans accordingly essential. 

The pandemic has indirectly triggered healthy debates and growing action around sustainability and Environmental, Social & Governance (ESG) targets. These important initiatives have direct consequences on asset management practices. In particular, how to incorporate these new—often intangible and complex—criteria into decision making. This has led to the increased adoption of both value frameworks and multi-criteria decision analysis solutions—areas in which Copperleaf® excels. 

So there is much to celebrate on April 20th! Asset management has made a huge contribution in 2020 by enabling organizations to respond effectively to a uniquely challenging year and helping pave the way for a better world! 


Discover why the world's leading organizations trust Copperleaf's Decision Analytics Solution to help them make major decisions each day about how to maintain and expand the infrastructure critical to our society. 

About the Author

Boudewijn Neijens

Boudewijn is the CMO at Copperleaf, a Board Member of the Institute of Asset Management, and Chair of the Canadian committees for the International Organization for Standardization (ISO) on asset management and the International Electrotechnical Commission (IEC) on managing electrotechnical assets.

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